• PhD, University of Utah, Marketing, 2008
• MBA, University of Utah, 2000
• BA, University of Utah, Finance, 1998

• MGMT 230: Marketing Management

Academic Positions

Visiting Assistant Professor of Marketing, Lorry I. Lokey Graduate School of Business, Mills College, 2012-present

Assistant Professor of Marketing, Chapman University, August 2008-2012

Industry Employment

2011-present, Boston Consulting Group, Research Team Collaboration
http://www.bcg.com/about_bcg/strategyinstitute/collaboration_and_dialogue.aspx

2001-2003, Lantern Communications, Inc. (acquired by C-COR, Inc.)
Financial and Marketing Analyst (Finance/Marketing Interface, ERP Implementation, Budgeting and Control, Internal and External Reporting, Managerial Accounting, Investor Relations, Cost Accounting, Fixed Asset Allocation and Management)

2000-2001, General Electric Company
Associate Auditor (Internal Audit, New Project Identification, CBA Analysis, New Project Mix Optimization, Cost Reduction Analysis)

1998-1999, First Republic Bank, Moscow, Russia
Economist, Commercial Paper Department (Bond Market Transactions, Database Implementation and Management, Investor and Compliance Reporting, Back-Office Management)

Journal Articles

Karniouchina, Ekaterina, Stephen Carson, Jeremy Short and David Ketchen (2012), "Extending the Firm vs. Industry Debate: Does Industry Lifecycle Stage Matter?, forthcoming, Strategic Management Journal.

Karniouchina, Ekaterina, Can Uslay and Grigori Erenburg (2011), “Do Marketing Media Have Lifecycles? The Case of Product Placement in Movies,” Journal of Marketing, 75(3), 27-48.

Karniouchina, Ekaterina (2011), “Impact of Star and Movie Buzz on Motion Picture Distribution and Box Office Revenue,” International Journal of Research in Marketing, 28(1), 62-74.

Karniouchina, Ekaterina (2011), “Are Virtual Stock Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange,” Journal of Product Innovation Management, 28(4), 470-484.

Karniouchina, Ekaterina, William L. Moore and Kevin Cooney (2009), “Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives,” Journal of Marketing, 73(6), 244-266.

Karniouchina, Ekaterina V., William L. Moore, Bo Van der Rhee, and Rohit Verma (2009), “Issues in the Use of Ratings-Based Versus Choice-Based Conjoint Analysis in Operations Management Research,” European Journal of Operational Research, 197 (1), 340-348.

Victorino, Liana, Ekaterina Karniouchina and Rohit Verma (2009), “Exploring the Use of the Abbreviated Technology Readiness Index for Hotel Customer Segmentation,” Cornell Hospitality Quarterly, 50(3), 342-359.

Brazell, Jeff, Christopher Diener, Ekaterina Karniouchina, William Moore, Válerie Séverin, and Pierre-Francois Uldry (2006), “No Choice Option and Dual Response Choice Design,” Marketing Letters, 17(4), 255-268.

Karniouchina, Ekaterina, Liana Victorino, and Rohit Verma (2006),”Product and Service Innovation: Ideas for Future Cross-Disciplinary Research,” Journal of Product Innovation Management, 23 (3), 274-280.

Reports and Conference Proceedings

Karniouchina, Ekaterina V., William L. Moore and Kevin J. Cooney (2008), “Consumer Response to TV Stock Recommendations: Merging Financial and Marketing Perspectives,” Marketing Science Institute special report [08-206].

Karniouchina, Ekaterina, William L. Moore, Debra L. Scammon, and Dan Fuller (2009), “Exploring the Effectiveness of Public Lender Foreclosure Auctions as a Real Estate Disposition Channel,” Proceeding of 2009 Marketing and Public Policy Conference.

Karniouchina, Ekaterina, Mishra, Himanshu and Rohit Verma (2008), “Exploring Consumer Reactions to Tipping Guidelines: Implications for Service Quality,” Cornell Hospitality Report, 8(8), 4-16.

Verma, Rohit, Liana Victorino, Kate Karniouchina and Julie Feickert (2007), Segmenting Hotel Customers Based on the Technology Readiness Index,” Cornell Hospitality Report, 7(13), 1-16.

Book Chapters

"Sport Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers" in Consumer Behavior Knowledge for Effective Sports Marketing, Routledge/Psychology Press. (2010), Author(s): Debbie Scammon, Dan Fuller, Ekaterina Karniouchina, and Tamara Masters Co-Editor(s): Lynn R. Kahle and Angeline Close

Projects in Progress

Karniouchina, Ekaterina, Stephen Carson and William Moore, “Note on Motion Picture Profitability,” dissertation-based paper, being revised for resubmission to Management Science.

Karniouchina, Ekaterina, Stephen Carson, William Moore, and Can Uslay “Examining the Roles of Innovation and Distribution in Determining Product Level Profitability."

Victorino, Liana, Ekaterina V Karniouchina and Rohit Verma, "Evolution of Technology Readiness," data collected, manuscript is being prepared for submission to Journal of Services Management.

Cooney, Kevin, Ekaterina Karniouchina and Christine Moorman, " Honor and Guilt by Association: How Celebrity Endorsers and Their Indiscretion Affect Firm Value," data collected, manuscript is targeted at the Journal of Marketing.

Shields, Timothy and Ekaterina Karniouchina, "Can Consumers Resist Listening to Biased Advice? Focus on Financial Industry."

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Conference Presentations

Uslay, Can, Ekaterina V. Karniouchina, Z. Ayca Altintig, and Claes M. Hultman, “Entrepreneurial Chasm: An Empirical Examination of the 1% Share Threshold,” Global Research Symposium on Marketing, Entrepreneurship, and Entrepreneurship Education, Rio de Janerio, Brazil, 2011.

"Do Marketing Media Have Life Cycles? The Case of Product Placement in the Movies," 2011 Marketing Strategy Meets Wall Street Conference, Boston College, Boston, MA.

"The Roles of Producers and Distributors in Creating Product Level Profitability: the Case of Motion Pictures," with William L. Moore, Stephen Carson and Can Uslay, 2010 Marketing Science Conference, Cologne, Germany.

"Invariance of Screening Rules," with Bill Moore and Joel Huber, 2010 ART Forum, San Francisco, CA.

"Exploring Consumer Reactions to Tipping Guidelines: Implications for Service Quality,” with Himanshu Mishra and Rohit Verma, 2009 INFORMS Annual Meeting, San Diego, CA.

"Evolving Techno-Ready Customer Segments in the Hospitality Industry,” with Liana Victorino and Rohit Verma, 2009 Art and Science of Service V, Bentley University, Waltham, MA.

“Exploring the Effectiveness of Public Lender Foreclosure Auctions as a Real Estate Disposition Channel,” with William L. Moore, Debra L. Scammon, and Dan Fuller, 2009 Marketing and Public Policy Conference.

"Investor Response to Mad Money Recommendations: Merging Financial and Marketing Perspectives,” with William Moore and Kevin Cooney, MSI Conference, 2009 Marketing Strategy Meets Wall Street Research Competition, Emory University, Atlanta, GA.

"Analysis of White Space: Risky Behaviors When Skiers, Snowboarders, and Others Have to Play Together," with Debra L. Scammon, Dan A. Fuller, and Tamara Masters, 2008 Summer AMA, San Diego, CA.

“Stability of Cut Offs,” with William Moore, 2008 Marketing Science Conference, Vancouver, BC.

“When Do Firms and Industries Matter? Cross-Disciplinary Approach to Firm vs. Industry Debate,” 2006 Marketing Science Conference, Pittsburgh, PA.

“Screening Rules and Consumer Choice: A Comparison of Compensatory vs. Non-Compensatory Models,” with William Moore, 2006 Marketing Science Conference, Pittsburgh, PA.

“When Do Firms and Industries Matter? Cross-Disciplinary Approach to Firm vs. Industry Debate,” 2006 Mittelstaedt Doctoral Consortium, Lincoln, NE.

“No choice option and dual response choice design,” with Jeff D. Brazell, Christopher G. Diener, William L. Moore, Válerie Séverin and Pierre-Francois Uldry, 2005 Marketing Science Conference, Atlanta, GA.

Invited Talks/Presentations

Michigan State University, 2007
HEC Paris, 2007
University of San Diego, 2007
University of San Francisco, 2007
Cal State University East Bay, 2007
Chapman University, 2007

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Excellence in Scholarly/Creative Activity Award, Chapman University, 2009

ASBE Student Grant for faculty sponsored research (Christopher Goodrich), 2009

MSI grant for the research proposal “Consumer Response to TV Stock Recommendations: Merging Financial and Marketing Perspectives,” with William Moore and Kevin Cooney, 2008

ASBE summer research grant, 2010, 2009, 2008

Doctoral Student Teaching Excellence Award, David Eccles School of Business, University of Utah, 2005

AMA Sheth Doctoral Consortium Fellow, 2006

Marketing Science Doctoral Consortium Fellow, 2006, 2005

George and Delores Dore Eccles Foundation Scholarship, 1999-2000

International Education Forum Scholarship, 1994

Silver Medal for Personal Academic Excellence, at graduation from School #228, Moscow, Russia, 1994

Chapman University
Graduate Committee 2011-2012
Diversity Committee 2010

Academic Participant, Marketing Science Institute, MSI Report
Ad-Hoc Reviewer:
Decision Science, 2012-present
International Journal of Research in Marketing, 2011-present
Journal of Marketing, 2010-present
Center for Hospitality Research, 2010-present
Journal of Product Innovation Management, 2010-present
Cornell Hospitality Quarterly, 2008-present
AMS Conference, New Product Development Track, 2009

University of Utah
MBA Orientation, David Eccles School of Business, University of Utah, 2006

Organizing Conferences:
Conference Organizing Committee Member and Web Site Developer, Utah
Annual Winter Product and Service Innovation Conference, 2009, 2008, 2007, 2006, 2005

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