Education | Courses Taught | Research Interests | Professional Experience | Publications | Presentations | Service | Awards
Marketing/Finance/Strategy Interface Issues
Associate Professor of Business, Lorry I. Lokey Graduate School of Business, Mills College (2013-present)
Visiting Assistant Professor of Business, Lorry I. Lokey Graduate School of Business, Mills College, (2012-2013 academic year)
Assistant Professor of Marketing, Chapman University, August 2008-2013, promoted to Associate Professor of Marketing with tenure in 2013
2011-present, Boston Consulting Group, Research Team Collaboration
2001-2003, Lantern Communications, Inc. (acquired by C-COR, Inc.)
2000-2001, General Electric Company
1998-1999, First Republic Bank, Moscow, Russia
Dixon, Michael, Ekaterina V. Karniouchina, Bo van der Rhee, Rohit Verma, and Liana Victorino (2014), “The Role of Coordinated Marketing-Operations Strategy in Services: Implications for Managerial Decisions and Execution, Journal of Service Management, forthcoming.
Karniouchina, Ekaterina, Stephen Carson, Jeremy Short and David Ketchen (2013), "Extending the Firm vs. Industry Debate: Does Industry Lifecycle Stage Matter? Strategic Management Journal. 34(8), 1010–1018.
Karniouchina, Ekaterina, Can Uslay and Grigori Erenburg (2011), “Do Marketing Media Have Lifecycles? The Case of Product Placement in Movies,” Journal of Marketing, 75(3), 27-48.
Karniouchina, Ekaterina (2011), “Impact of Star and Movie Buzz on Motion Picture Distribution and Box Office Revenue,” International Journal of Research in Marketing, 28(1), 62-74.
Karniouchina, Ekaterina (2011), “Are Virtual Stock Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange,” Journal of Product Innovation Management, 28(4), 470-484.
Karniouchina, Ekaterina, William L. Moore and Kevin Cooney (2009), “Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives,” Journal of Marketing, 73(6), 244-266.
Karniouchina, Ekaterina V., William L. Moore, Bo Van der Rhee, and Rohit Verma (2009), “Issues in the Use of Ratings-Based Versus Choice-Based Conjoint Analysis in Operations Management Research,” European Journal of Operational Research, 197 (1), 340-348.
Victorino, Liana, Ekaterina Karniouchina and Rohit Verma (2009), “Exploring the Use of the Abbreviated Technology Readiness Index for Hotel Customer Segmentation,” Cornell Hospitality Quarterly, 50(3), 342-359.
Brazell, Jeff, Christopher Diener, Ekaterina Karniouchina, William Moore, Válerie Séverin, and Pierre-Francois Uldry (2006), “No Choice Option and Dual Response Choice Design,” Marketing Letters, 17(4), 255-268.
Karniouchina, Ekaterina, Liana Victorino, and Rohit Verma (2006),”Product and Service Innovation: Ideas for Future Cross-Disciplinary Research,” Journal of Product Innovation Management, 23 (3), 274-280.
Reports and Conference Proceedings
Karniouchina, Ekaterina V., William L. Moore and Kevin J. Cooney (2008), “Consumer Response to TV Stock Recommendations: Merging Financial and Marketing Perspectives,” Marketing Science Institute special report [08-206].
Karniouchina, Ekaterina, William L. Moore, Debra L. Scammon, and Dan Fuller (2009), “Exploring the Effectiveness of Public Lender Foreclosure Auctions as a Real Estate Disposition Channel,” Proceeding of 2009 Marketing and Public Policy Conference.
Karniouchina, Ekaterina, Mishra, Himanshu and Rohit Verma (2008), “Exploring Consumer Reactions to Tipping Guidelines: Implications for Service Quality,” Cornell Hospitality Report, 8(8), 4-16.
Verma, Rohit, Liana Victorino, Kate Karniouchina and Julie Feickert (2007), Segmenting Hotel Customers Based on the Technology Readiness Index,” Cornell Hospitality Report, 7(13), 1-16.
"Sport Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers" in Consumer Behavior Knowledge for Effective Sports Marketing, Routledge/Psychology Press. (2010), Author(s): Debbie Scammon, Dan Fuller, Ekaterina Karniouchina, and Tamara Masters Co-Editor(s): Lynn R. Kahle and Angeline Close
Projects in Progress
Karniouchina, Ekaterina, Stephen Carson and William Moore, “Note on Motion Picture Profitability,” dissertation-based paper, being revised for resubmission to Management Science.
Karniouchina, Ekaterina, Stephen Carson, William Moore, and Can Uslay “Examining the Roles of Innovation and Distribution in Determining Product Level Profitability," under revise and resubmit at Journal of Management Studies.
Uslay, Can, Ekaterina Karniuchina, Ayca Altintig, and Martin Reeves, “Why and How Can Firms Get Stuck in the Middle?”under review at Strategic Management Journal.
Victorino, Liana, Ekaterina V Karniouchina and Rohit Verma, "Evolution of Technology Readiness," data collected, manuscript is being prepared for submission to Journal of Services Management.
Cooney, Kevin, Ekaterina Karniouchina and Christine Moorman, " Honor and Guilt by Association: How Celebrity Endorsers and Their Indiscretion Affect Firm Value," data collected, manuscript is targeted at the Journal of Marketing.
Shields, Timothy and Ekaterina Karniouchina, "Can Consumers Resist Listening to Biased Advice? Focus on Financial Industry."Presentations
Uslay, Can, Ekaterina V. Karniouchina, Z. Ayca Altintig, and Martin Reeves (2013), “(How) Can Firms Get Stuck in the Middle? An Explanation via Efficient, Marketing, and Optimal Scale,” American Marketing Association Educators’ Winter Conference, Las Vegas, NV.
Uslay, Can, Ekaterina V. Karniouchina, Z. Ayca Altintig, and Claes M. Hultman, “Entrepreneurial Chasm: An Empirical Examination of the 1% Share Threshold,” Global Research Symposium on Marketing, Entrepreneurship, and Entrepreneurship Education, Rio de Janerio, Brazil, 2011.
"Do Marketing Media Have Life Cycles? The Case of Product Placement in the Movies," 2011 Marketing Strategy Meets Wall Street Conference, Boston College, Boston, MA.
"The Roles of Producers and Distributors in Creating Product Level Profitability: the Case of Motion Pictures," with William L. Moore, Stephen Carson and Can Uslay, 2010 Marketing Science Conference, Cologne, Germany.
"Invariance of Screening Rules," with Bill Moore and Joel Huber, 2010 ART Forum, San Francisco, CA.
"Exploring Consumer Reactions to Tipping Guidelines: Implications for Service Quality,” with Himanshu Mishra and Rohit Verma, 2009 INFORMS Annual Meeting, San Diego, CA.
"Evolving Techno-Ready Customer Segments in the Hospitality Industry,” with Liana Victorino and Rohit Verma, 2009 Art and Science of Service V, Bentley University, Waltham, MA.
“Exploring the Effectiveness of Public Lender Foreclosure Auctions as a Real Estate Disposition Channel,” with William L. Moore, Debra L. Scammon, and Dan Fuller, 2009 Marketing and Public Policy Conference.
"Investor Response to Mad Money Recommendations: Merging Financial and Marketing Perspectives,” with William Moore and Kevin Cooney, MSI Conference, 2009 Marketing Strategy Meets Wall Street Research Competition, Emory University, Atlanta, GA.
"Analysis of White Space: Risky Behaviors When Skiers, Snowboarders, and Others Have to Play Together," with Debra L. Scammon, Dan A. Fuller, and Tamara Masters, 2008 Summer AMA, San Diego, CA.
“Stability of Cut Offs,” with William Moore, 2008 Marketing Science Conference, Vancouver, BC.
“When Do Firms and Industries Matter? Cross-Disciplinary Approach to Firm vs. Industry Debate,” 2006 Marketing Science Conference, Pittsburgh, PA.
“Screening Rules and Consumer Choice: A Comparison of Compensatory vs. Non-Compensatory Models,” with William Moore, 2006 Marketing Science Conference, Pittsburgh, PA.
“When Do Firms and Industries Matter? Cross-Disciplinary Approach to Firm vs. Industry Debate,” 2006 Mittelstaedt Doctoral Consortium, Lincoln, NE.
“No choice option and dual response choice design,” with Jeff D. Brazell, Christopher G. Diener, William L. Moore, Válerie Séverin and Pierre-Francois Uldry, 2005 Marketing Science Conference, Atlanta, GA.
Mills College, 2012
Excellence in Scholarly/Creative Activity Award, Chapman University, 2009
ASBE Student Grant for faculty sponsored research (Christopher Goodrich), 2009
MSI grant for the research proposal “Consumer Response to TV Stock Recommendations: Merging Financial and Marketing Perspectives,” with William Moore and Kevin Cooney, 2008
ASBE summer research grant, 2010, 2009, 2008
Doctoral Student Teaching Excellence Award, David Eccles School of Business, University of Utah, 2005
AMA Sheth Doctoral Consortium Fellow, 2006
Marketing Science Doctoral Consortium Fellow, 2006, 2005
George and Delores Dore Eccles Foundation Scholarship, 1999-2000
International Education Forum Scholarship, 1994
Silver Medal for Personal Academic Excellence, at graduation from School #228, Moscow, Russia, 1994Service
Academic Participant, Marketing Science Institute,
University of Utah