Hechinger Report Says Higher Education Institutions Are Dropping Prices

Oakland, CA—September 4, 2018

According to a recent article in the Hechinger Report, a growing number of higher-education institutions have started freezing or dropping their prices in the face of a years-long enrollment decline and heightened price sensitivity.

Calling it one of the biggest back-to-school sales ever, the article says Mills College dropped its advertised price 36 percent – from $45.000 to $29,000 beginning this fall semester.

“We listened to our prospective students and their families, who said the cost was prohibitive for them,” said Mills President Elizabeth Hillman. “We want more students to apply.”

Other institutions that lowered sticker prices this year include Drew University, Sweet Briar College, Birmingham-Southern College, Benedict College and the University of Sioux Falls.

While “Colleges like Mills are simply changing their advertised prices to something closer to the average of what students actually pay, though Mills says most students will still see their costs decline,” the article notes that more colleges will likely follow suit in coming years.